Calculate expected value for A/B test results
Last updated: December 20, 2025
Quick Overview
Given the following scenario about revenue per session, calculate the the p-value.
Booking.com
December 20, 2025221
6
4,338 solved
Given the following scenario about revenue per session, calculate the the p-value.
Analytics questions at Booking.com evaluate your ability to define metrics, design experiments, and derive actionable insights from data. This Phone Screen question tests your end-to-end analytical thinking.
What the Interviewer Expects
- Design a rigorous experiment with proper randomization and sample size calculation
- Define primary and guardrail metrics with clear rationale
- Address novelty effects, network effects, and interference
- Segment results appropriately and identify heterogeneous treatment effects
- Propose follow-up analyses when results are ambiguous
Key Topics to Cover
How to Approach This
- Define success metrics carefully. A good metric is measurable, actionable, and aligned with business goals.
- Run experiments long enough to account for novelty effects and weekly seasonality.
- Use funnel analysis to identify where users drop off for maximum optimization impact.
- Segment results by key dimensions (platform, country, user cohort) to catch hidden patterns.
- Consider network effects and interference between treatment and control groups.
Possible Follow-up Questions
- How would you handle an experiment where the control and treatment groups are different sizes?
- What if the experiment shows a positive short-term effect but you suspect a negative long-term impact?
- How would you handle seasonality in your experiment?
Sharpen Your Skills on Codemia
Practice similar problems with our interactive workspace, get AI feedback, and track your progress.
Browse Analytics QuestionsSample Answer
Defining the Analysis Framework
Start by framing the problem clearly: 1. **What question are we answering?** Be specific about the hypothesis or business question. 2. **What data d...
Analysis Approach
**Exploratory Analysis**: Start with aggregate trends, then segment by key dimensions (platform, country, user cohort, channel). Look for heterogeneou...
Submit Your Answer
