Calculate variance for A/B test results

Last updated: May 17, 2026

Quick Overview

Given the following scenario about user conversion, calculate the the sample size needed.

JPMorgan
Statistics & Math
Data Scientist
JPMorgan
May 17, 2026
Data Scientist
Phone Screen
Statistics & Math
Medium

105

6

4,988 solved


Given the following scenario about user conversion, calculate the the sample size needed.

Statistics questions at JPMorgan test your ability to reason quantitatively and design rigorous experiments. This Phone Screen question evaluates your understanding of statistical inference and its application to business decisions.

What the Interviewer Expects
  • Set up the problem formally with proper notation
  • Apply the correct statistical test with clear justification
  • Interpret results with appropriate caveats and confidence levels
  • Discuss practical significance vs statistical significance
  • Identify potential confounders and how to address them
Key Topics to Cover
Causal inference basics
Conditional probability and Bayes theorem
Regression analysis
Probability distributions
How to Approach This
  1. Define your hypotheses (H0 and H1) clearly before performing any test.
  2. Calculate required sample size BEFORE running an experiment, using power analysis.
  3. Remember the Central Limit Theorem: sample means become approximately normal with large n.
  4. Watch for Simpson's paradox. Always segment data by key dimensions.
  5. Distinguish between statistical significance and practical significance.
Possible Follow-up Questions
  • How would you design a follow-up experiment based on these results?
  • How would you explain this result to a non-technical audience?
  • What if the sample size is very small?
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Sample Answer
Problem Formulation

To calculate the sample size needed for an A/B test evaluating user conversion rates, we need to set up the problem using relevant statistical notation. Let p1p_1 be the conversion rate for group ...

Solution Approach
  1. Determine the expected conversion rates: Assume from historical data that p1=0.10p_1 = 0.10 (10% conversion for control) and we want to detect an increase to p2=0.15p_2 = 0.15 (15% for treatment)...

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