Design a Ad Serving Service
Last updated: February 9, 2026
Quick Overview
Design a low-latency ad serving system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.
Notion
February 9, 202640
4
219 solved
Design a low-latency ad serving system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.
Software engineering fundamentals questions at Notion test your understanding of core CS concepts and their practical application. This System Design Round question evaluates how you apply engineering principles to build maintainable, scalable software.
What the Interviewer Expects
- Explain the concept clearly with a practical example
- Discuss when and why to apply this principle
- Identify common mistakes and anti-patterns
- Compare with alternative approaches
Key Topics to Cover
How to Approach This
- Apply SOLID principles. Single Responsibility makes code testable, Open/Closed makes it extensible.
- Choose data structures based on access patterns, not familiarity.
- Prefer immutable data and message passing over shared mutable state for concurrency.
- Design APIs with RESTful conventions, versioning, meaningful errors, and pagination from day one.
Possible Follow-up Questions
- What testing strategy would you use for this component?
- What are the security implications of this design?
- How would you document this for other engineers?
- How would you handle backward compatibility?
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Core Principles
Start by identifying which engineering principles are most relevant: **SOLID Principles**: Single Responsibility (one reason to change), Open/Closed ...
Design Approach
**API Design**: Define clear interfaces before implementation. Use RESTful conventions for HTTP APIs. Version your APIs from the start. Return meaning...
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