Design A/B Testing Infrastructure for global users

Last updated: October 8, 2025

Quick Overview

Design a high-throughput a/b testing system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

LinkedIn
System Design
Software Engineer
LinkedIn
October 8, 2025
Software Engineer
System Design Round
System Design
Medium

1

4

4,474 solved


Design a high-throughput a/b testing system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

System design interviews at LinkedIn typically last 45-60 minutes. You are expected to drive the conversation, starting from requirements gathering through to a detailed architecture. The interviewer will evaluate your ability to handle ambiguity and make practical engineering decisions.

What the Interviewer Expects
  • Systematically gather requirements and estimate capacity (QPS, storage, bandwidth)
  • Design a scalable architecture with clear component responsibilities
  • Make well-reasoned database and caching decisions with trade-off analysis
  • Address consistency vs availability trade-offs specific to the use case
  • Discuss partitioning strategy, replication, and data modeling
  • Cover failure handling, monitoring, and alerting strategies
Key Topics to Cover
API design and rate limiting
Security and authentication
Failure handling and fault tolerance
Database selection and data modeling
High-level architecture and component design
How to Approach This
  1. Start by clarifying functional and non-functional requirements with the interviewer.
  2. Estimate the scale: QPS, storage, bandwidth. This drives your design decisions.
  3. Draw a high-level architecture first, then deep dive into 1-2 critical components.
  4. Discuss trade-offs explicitly (e.g., consistency vs availability, SQL vs NoSQL).
  5. Address failure scenarios, monitoring, and how the system handles 10x traffic spikes.
Possible Follow-up Questions
  • How would you migrate from a monolithic to a microservices architecture?
  • How would you implement rate limiting to protect the system?
  • How would you optimize costs as the system scales?
  • How do you ensure data consistency across multiple services?
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Sample Answer
Requirements
  • Functional Requirements:
    1. Ability to create, manage, and analyze A/B tests for various features on LinkedIn.
    2. Provide APIs for experiment creation, user assignment, and result retrieval....
Capacity Estimation
  • User Base: Assume LinkedIn has 900 million users worldwide.
  • Active Users: Estimate 20% are active daily, which equals 180 million users.
  • A/B Tests: Assume 10% of these users will be ...

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