Design a Feed Generation for Expedia

Last updated: December 14, 2025

Quick Overview

Design a scalable feed generation system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

Expedia
System Design
Software Engineer
Expedia
December 14, 2025
Software Engineer
Onsite
System Design
Medium

50

11

338 solved


Design a scalable feed generation system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

System design interviews at Expedia typically last 45-60 minutes. You are expected to drive the conversation, starting from requirements gathering through to a detailed architecture. The interviewer will evaluate your ability to handle ambiguity and make practical engineering decisions.

What the Interviewer Expects
  • Systematically gather requirements and estimate capacity (QPS, storage, bandwidth)
  • Design a scalable architecture with clear component responsibilities
  • Make well-reasoned database and caching decisions with trade-off analysis
  • Address consistency vs availability trade-offs specific to the use case
  • Discuss partitioning strategy, replication, and data modeling
  • Cover failure handling, monitoring, and alerting strategies
Key Topics to Cover
Monitoring, logging, and alerting
Requirements gathering and capacity estimation
Database selection and data modeling
Consistency models and replication
Partitioning and sharding strategies
How to Approach This
  1. Start by clarifying functional and non-functional requirements with the interviewer.
  2. Estimate the scale: QPS, storage, bandwidth. This drives your design decisions.
  3. Draw a high-level architecture first, then deep dive into 1-2 critical components.
  4. Discuss trade-offs explicitly (e.g., consistency vs availability, SQL vs NoSQL).
  5. Address failure scenarios, monitoring, and how the system handles 10x traffic spikes.
Possible Follow-up Questions
  • How would you migrate from a monolithic to a microservices architecture?
  • How would you handle a region-wide outage?
  • How would you handle schema migrations with zero downtime?
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Sample Answer
Requirements Clarification

Before diving into the architecture, clarify the scope with the interviewer. For Feed Generation for Expedia, key functional requirements include: wha...

Capacity Estimation

Estimate the scale to drive design decisions. Assume 100M DAU with an average of 10 actions per user per day = 1B requests/day ~ 12K QPS average, ~36K...


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