Design a Feed Generation for Grubhub
Last updated: June 2, 2026
Quick Overview
Design a high-throughput feed generation system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.
Grubhub
June 2, 202610
7
1,094 solved
Design a high-throughput feed generation system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.
This is a common system design question asked during Technical Screen at Grubhub. The interviewer expects you to demonstrate your ability to design large-scale distributed systems, make well-reasoned trade-offs, and communicate your thought process clearly. Grubhub values engineers who can think about scalability from day one.
What the Interviewer Expects
- Drive the design discussion proactively with minimal interviewer guidance
- Perform detailed capacity estimation and use it to inform design decisions
- Design for global scale with multi-region deployment and data consistency
- Deep dive into 2-3 critical components with implementation-level detail
- Address complex trade-offs: CAP theorem, eventual consistency, conflict resolution
- Discuss operational excellence: deployment strategy, chaos engineering, SLOs/SLIs
- Propose a phased rollout plan from MVP to full-scale system
Key Topics to Cover
How to Approach This
- Start by clarifying functional and non-functional requirements with the interviewer.
- Estimate the scale: QPS, storage, bandwidth. This drives your design decisions.
- Draw a high-level architecture first, then deep dive into 1-2 critical components.
- Discuss trade-offs explicitly (e.g., consistency vs availability, SQL vs NoSQL).
- Address failure scenarios, monitoring, and how the system handles 10x traffic spikes.
Possible Follow-up Questions
- How would you optimize costs as the system scales?
- What would the deployment pipeline look like for this system?
- How would you implement rate limiting to protect the system?
- What monitoring and alerting would you set up on day one?
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Requirements
Functional Requirements
- Feed Generation: The system must generate real-time feeds for users based on their preferences, location, and order history.
- User Personalization: Ability to ...
Capacity Estimation
Assuming Grubhub has approximately 30 million users.
- Daily Active Users (DAU): Roughly 10 million users.
- Requests Per User: Assume an average user makes 5 requests to generate feeds per da...
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