Design a geo-distributed A/B Testing System

Last updated: August 21, 2025

Quick Overview

Design a geo-distributed a/b testing system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

Grubhub
System Design
Software Engineer
Grubhub
August 21, 2025
Software Engineer
Onsite
System Design
Easy

70

10

3,502 solved


Design a geo-distributed a/b testing system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

System design interviews at Grubhub typically last 45-60 minutes. You are expected to drive the conversation, starting from requirements gathering through to a detailed architecture. The interviewer will evaluate your ability to handle ambiguity and make practical engineering decisions.

What the Interviewer Expects
  • Clearly define functional and non-functional requirements
  • Propose a reasonable high-level architecture with core components
  • Choose appropriate data storage solutions with basic justification
  • Discuss basic scaling strategies (horizontal scaling, caching)
  • Identify potential bottlenecks and suggest simple solutions
Key Topics to Cover
Caching strategies (local, distributed, CDN)
Requirements gathering and capacity estimation
Security and authentication
Partitioning and sharding strategies
Failure handling and fault tolerance
How to Approach This
  1. Start by clarifying functional and non-functional requirements with the interviewer.
  2. Estimate the scale: QPS, storage, bandwidth. This drives your design decisions.
  3. Draw a high-level architecture first, then deep dive into 1-2 critical components.
  4. Discuss trade-offs explicitly (e.g., consistency vs availability, SQL vs NoSQL).
  5. Address failure scenarios, monitoring, and how the system handles 10x traffic spikes.
Possible Follow-up Questions
  • What happens if one of your database nodes goes down?
  • How do you ensure data consistency across multiple services?
  • What monitoring and alerting would you set up on day one?
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Sample Answer
Requirements

Functional Requirements

  1. Experiment Creation: Users (product managers) can create A/B tests specifying variants, target audience, and duration.
  2. Traffic Distribution: The system should...
Capacity Estimation

Assuming Grubhub handles approximately 10 million users daily, and each user makes 1 request related to A/B testing, we can estimate:

  • Total Requests: 10 million requests/day = ~115 requests/seco...

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