Design a large-scale A/B Testing Platform

Last updated: July 22, 2025

Quick Overview

Design a distributed a/b testing system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

Compass
System Design
Software Engineer
Compass
July 22, 2025
Software Engineer
Onsite
System Design
Easy

132

3

4,826 solved


Design a distributed a/b testing system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

Compass asks this during the Onsite to assess your architectural thinking. They want to see how you decompose a complex problem, choose appropriate technologies, and reason about failure modes. Strong candidates proactively discuss monitoring, alerting, and operational concerns.

What the Interviewer Expects
  • Clearly define functional and non-functional requirements
  • Propose a reasonable high-level architecture with core components
  • Choose appropriate data storage solutions with basic justification
  • Discuss basic scaling strategies (horizontal scaling, caching)
  • Identify potential bottlenecks and suggest simple solutions
Key Topics to Cover
Failure handling and fault tolerance
API design and rate limiting
Monitoring, logging, and alerting
High-level architecture and component design
Message queues and async processing
Database selection and data modeling
How to Approach This
  1. Start by clarifying functional and non-functional requirements with the interviewer.
  2. Estimate the scale: QPS, storage, bandwidth. This drives your design decisions.
  3. Draw a high-level architecture first, then deep dive into 1-2 critical components.
  4. Discuss trade-offs explicitly (e.g., consistency vs availability, SQL vs NoSQL).
  5. Address failure scenarios, monitoring, and how the system handles 10x traffic spikes.
Possible Follow-up Questions
  • What happens if one of your database nodes goes down?
  • How would you handle schema migrations with zero downtime?
  • What monitoring and alerting would you set up on day one?
  • How would you optimize costs as the system scales?
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Sample Answer
Requirements

Functional Requirements

  1. Experiment Creation and Management: Users must be able to create, manage, and analyze A/B tests through a user-friendly interface.
  2. Traffic Allocation: Ability...
Capacity Estimation

Assuming Compass has an average of 10 million users, and each user visits the platform 5 times a day, we can estimate:

  • Total Requests per Day: 10 million users * 5 visits = 50 million requests/d...

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