Design a large-scale Ad Serving Platform

Last updated: July 22, 2025

Quick Overview

Design a distributed ad serving system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

Airbnb
Software Engineering Fundamentals
Software Engineer
Airbnb
July 22, 2025
Software Engineer
System Design Round
Software Engineering Fundamentals
Easy

88

6

4,109 solved


Design a distributed ad serving system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

Software engineering fundamentals questions at Airbnb test your understanding of core CS concepts and their practical application. This System Design Round question evaluates how you apply engineering principles to build maintainable, scalable software.

What the Interviewer Expects
  • Explain the concept clearly with a practical example
  • Discuss when and why to apply this principle
  • Identify common mistakes and anti-patterns
  • Compare with alternative approaches
Key Topics to Cover
Version control and branching strategies
System observability and debugging
CI/CD pipelines
API design and RESTful conventions
How to Approach This
  1. Apply SOLID principles. Single Responsibility makes code testable, Open/Closed makes it extensible.
  2. Choose data structures based on access patterns, not familiarity.
  3. Prefer immutable data and message passing over shared mutable state for concurrency.
  4. Design APIs with RESTful conventions, versioning, meaningful errors, and pagination from day one.
Possible Follow-up Questions
  • How would you measure the performance of this component in production?
  • How would you document this for other engineers?
  • What are the security implications of this design?
Practice a Similar Problem on Codemia

Solve a related problem with our interactive workspace, get AI feedback, and view detailed solutions.

Solve on Codemia
Sample Answer
Core Principles

Start by identifying which engineering principles are most relevant: **SOLID Principles**: Single Responsibility (one reason to change), Open/Closed ...

Design Approach

**API Design**: Define clear interfaces before implementation. Use RESTful conventions for HTTP APIs. Version your APIs from the start. Return meaning...


Submit Your Answer
Markdown supported

Related Questions