Design a large-scale Recommendation Platform

Last updated: August 21, 2025

Quick Overview

Design a scalable recommendation system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

Stripe
System Design
Software Engineer
Stripe
August 21, 2025
Software Engineer
System Design Round
System Design
Medium

106

14

4,350 solved


Design a scalable recommendation system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

Stripe asks this during the System Design Round to assess your understanding of the full ML lifecycle. They want to see how you translate a business problem into an ML objective, design the feature pipeline, and plan for model monitoring and retraining.

What the Interviewer Expects
  • Define clear ML objectives with appropriate loss functions and metrics
  • Design a comprehensive feature engineering pipeline
  • Discuss model selection with trade-offs (complexity vs interpretability vs latency)
  • Plan online and offline evaluation strategies including A/B testing
  • Address serving infrastructure: batch vs real-time, latency requirements
  • Consider data quality, labeling strategy, and feedback loops
Key Topics to Cover
Feedback loops and model retraining
Model selection and architecture
Training pipeline and infrastructure
ML objective formulation and metric selection
How to Approach This
  1. Start by clarifying functional and non-functional requirements with the interviewer.
  2. Estimate the scale: QPS, storage, bandwidth. This drives your design decisions.
  3. Draw a high-level architecture first, then deep dive into 1-2 critical components.
  4. Discuss trade-offs explicitly (e.g., consistency vs availability, SQL vs NoSQL).
  5. Address failure scenarios, monitoring, and how the system handles 10x traffic spikes.
Possible Follow-up Questions
  • What is your model retraining strategy?
  • How would you handle the cold start problem?
  • How would you ensure fairness and reduce bias in the model?
  • How would you handle a 10x increase in prediction requests?
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Sample Answer
Requirements Clarification

Before diving into the architecture, clarify the scope with the interviewer. For large-scale Recommendation Platform, key functional requirements incl...

Capacity Estimation

Estimate the scale to drive design decisions. Assume 100M DAU with an average of 10 actions per user per day = 1B requests/day ~ 12K QPS average, ~36K...


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