Design a multi-tenant Ad Serving System
Last updated: February 27, 2026
Quick Overview
Design a multi-tenant ad serving system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.
Rippling
February 27, 202643
8
208 solved
Design a multi-tenant ad serving system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.
This is a common system design question asked during System Design Round at Rippling. The interviewer expects you to demonstrate your ability to design large-scale distributed systems, make well-reasoned trade-offs, and communicate your thought process clearly. Rippling values engineers who can think about scalability from day one.
What the Interviewer Expects
- Clearly define functional and non-functional requirements
- Propose a reasonable high-level architecture with core components
- Choose appropriate data storage solutions with basic justification
- Discuss basic scaling strategies (horizontal scaling, caching)
- Identify potential bottlenecks and suggest simple solutions
Key Topics to Cover
How to Approach This
- Start by clarifying functional and non-functional requirements with the interviewer.
- Estimate the scale: QPS, storage, bandwidth. This drives your design decisions.
- Draw a high-level architecture first, then deep dive into 1-2 critical components.
- Discuss trade-offs explicitly (e.g., consistency vs availability, SQL vs NoSQL).
- Address failure scenarios, monitoring, and how the system handles 10x traffic spikes.
Possible Follow-up Questions
- How would you migrate from a monolithic to a microservices architecture?
- How would you handle schema migrations with zero downtime?
- What happens if one of your database nodes goes down?
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Requirements
Functional Requirements:
- Multi-Tenant Support: The system must serve ads to multiple clients with isolation to ensure that one tenant's data is not accessible by another.
- *Ad Targeting...
Capacity Estimation
Assuming Rippling serves ads to approximately 1,000 tenants, and each tenant expects about 10,000 ad requests per second at peak times:
- Total Requests per Second: 1,000 tenants * 10,000 requests...
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