Design Ad Serving Infrastructure for global users
Last updated: September 22, 2025
Quick Overview
Design a low-latency ad serving system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.
NVIDIA
September 22, 202575
8
867 solved
Design a low-latency ad serving system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.
NVIDIA asks this during the Onsite to assess your architectural thinking. They want to see how you decompose a complex problem, choose appropriate technologies, and reason about failure modes. Strong candidates proactively discuss monitoring, alerting, and operational concerns.
What the Interviewer Expects
- Drive the design discussion proactively with minimal interviewer guidance
- Perform detailed capacity estimation and use it to inform design decisions
- Design for global scale with multi-region deployment and data consistency
- Deep dive into 2-3 critical components with implementation-level detail
- Address complex trade-offs: CAP theorem, eventual consistency, conflict resolution
- Discuss operational excellence: deployment strategy, chaos engineering, SLOs/SLIs
- Propose a phased rollout plan from MVP to full-scale system
Key Topics to Cover
How to Approach This
- Start by clarifying functional and non-functional requirements with the interviewer.
- Estimate the scale: QPS, storage, bandwidth. This drives your design decisions.
- Draw a high-level architecture first, then deep dive into 1-2 critical components.
- Discuss trade-offs explicitly (e.g., consistency vs availability, SQL vs NoSQL).
- Address failure scenarios, monitoring, and how the system handles 10x traffic spikes.
Possible Follow-up Questions
- What monitoring and alerting would you set up on day one?
- How do you ensure data consistency across multiple services?
- What happens if one of your database nodes goes down?
- How would you handle schema migrations with zero downtime?
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Requirements Clarification
Before diving into the architecture, clarify the scope with the interviewer. For Ad Serving Infrastructure for global users, key functional requiremen...
Capacity Estimation
Estimate the scale to drive design decisions. Assume 100M DAU with an average of 10 actions per user per day = 1B requests/day ~ 12K QPS average, ~36K...
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