Design Ad Serving Infrastructure for IoT devices

Last updated: February 10, 2026

Quick Overview

Design a scalable ad serving system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

Atlassian
Software Engineering Fundamentals
Software Engineer
Atlassian
February 10, 2026
Software Engineer
System Design Round
Software Engineering Fundamentals
Easy

135

4

4,207 solved


Design a scalable ad serving system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

Software engineering fundamentals questions at Atlassian test your understanding of core CS concepts and their practical application. This System Design Round question evaluates how you apply engineering principles to build maintainable, scalable software.

What the Interviewer Expects
  • Explain the concept clearly with a practical example
  • Discuss when and why to apply this principle
  • Identify common mistakes and anti-patterns
  • Compare with alternative approaches
Key Topics to Cover
Performance optimization
Design patterns (Factory, Observer, Strategy, etc.)
Version control and branching strategies
Concurrency and thread safety
Testing strategies (unit, integration, e2e)
How to Approach This
  1. Apply SOLID principles. Single Responsibility makes code testable, Open/Closed makes it extensible.
  2. Choose data structures based on access patterns, not familiarity.
  3. Prefer immutable data and message passing over shared mutable state for concurrency.
  4. Design APIs with RESTful conventions, versioning, meaningful errors, and pagination from day one.
Possible Follow-up Questions
  • What testing strategy would you use for this component?
  • How would you handle backward compatibility?
  • How would you measure the performance of this component in production?
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Sample Answer
Core Principles

Start by identifying which engineering principles are most relevant: **SOLID Principles**: Single Responsibility (one reason to change), Open/Closed ...

Design Approach

**API Design**: Define clear interfaces before implementation. Use RESTful conventions for HTTP APIs. Version your APIs from the start. Return meaning...


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