Design an A/B test for a new checkout flow
Last updated: January 27, 2026
Quick Overview
Design an experiment to test the impact of new pricing tiers. Include sample size calculation, metrics, and analysis plan.
Jane Street
January 27, 20261
6
843 solved
Design an experiment to test the impact of new pricing tiers. Include sample size calculation, metrics, and analysis plan.
This analytics question from Jane Street's Phone Screen tests your ability to think critically about data. The interviewer expects you to consider confounding variables, selection bias, and the difference between correlation and causation.
What the Interviewer Expects
- Design a rigorous experiment with proper randomization and sample size calculation
- Define primary and guardrail metrics with clear rationale
- Address novelty effects, network effects, and interference
- Segment results appropriately and identify heterogeneous treatment effects
- Propose follow-up analyses when results are ambiguous
Key Topics to Cover
How to Approach This
- Define success metrics carefully. A good metric is measurable, actionable, and aligned with business goals.
- Run experiments long enough to account for novelty effects and weekly seasonality.
- Use funnel analysis to identify where users drop off for maximum optimization impact.
- Segment results by key dimensions (platform, country, user cohort) to catch hidden patterns.
- Consider network effects and interference between treatment and control groups.
Possible Follow-up Questions
- What if you discover a bug in the logging during the experiment?
- How would you handle an experiment where the control and treatment groups are different sizes?
- What if the experiment shows a positive short-term effect but you suspect a negative long-term impact?
- How would you handle interference between treatment and control?
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Browse Analytics QuestionsSample Answer
Problem Setup
The analytical question we want to answer is: "What is the impact of the new pricing tiers on the conversion rate during the checkout process?" To properly address this question, we need to collect da...
Methodology
We will conduct a randomized controlled A/B test where users are randomly assigned to either the control group or the treatment group. For sample size calculation, we first need to estimate baseline c...
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