Design an A/B test for a pricing model
Last updated: December 28, 2025
Quick Overview
Design an experiment to test the impact of a redesigned homepage. Include sample size calculation, metrics, and analysis plan.
SentinelOne
December 28, 202532
3
1,117 solved
Design an experiment to test the impact of a redesigned homepage. Include sample size calculation, metrics, and analysis plan.
SentinelOne asks this during the Phone Screen to assess your experimentation skills. They want to see how you define success metrics, design controlled experiments, and interpret results with appropriate statistical rigor.
What the Interviewer Expects
- Define clear success metrics aligned with business goals
- Propose a basic experimental design with control and treatment groups
- Interpret results correctly and draw reasonable conclusions
- Identify obvious confounding variables
Key Topics to Cover
How to Approach This
- Define success metrics carefully. A good metric is measurable, actionable, and aligned with business goals.
- Run experiments long enough to account for novelty effects and weekly seasonality.
- Use funnel analysis to identify where users drop off for maximum optimization impact.
- Segment results by key dimensions (platform, country, user cohort) to catch hidden patterns.
- Consider network effects and interference between treatment and control groups.
Possible Follow-up Questions
- What if you discover a bug in the logging during the experiment?
- What would you do if a stakeholder wants to end the experiment early because initial results look good?
- How would you handle interference between treatment and control?
- How would you handle an experiment where the control and treatment groups are different sizes?
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Browse Analytics QuestionsSample Answer
Problem Setup
To evaluate the impact of a redesigned homepage for SentinelOne, our primary analytical question is: How does the new homepage design affect conversion rates for potential customers? We need to tr...
Methodology
We will use an A/B testing approach. The experiment will involve a control group (current homepage) and a treatment group (redesigned homepage). We will calculate the necessary sample size using the f...
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