Design an A/B test for a search ranking change

Last updated: July 31, 2025

Quick Overview

Design an experiment to test the impact of new pricing tiers. Include sample size calculation, metrics, and analysis plan.

Databricks
Statistics & Math
Data Scientist
Databricks
July 31, 2025
Data Scientist
Take-home Project
Statistics & Math
Easy

29

6

4,092 solved


Design an experiment to test the impact of new pricing tiers. Include sample size calculation, metrics, and analysis plan.

Databricks values data-driven decision making. This Take-home Project question assesses whether you can design experiments, interpret results correctly, and avoid common statistical pitfalls like p-hacking or Simpson's paradox.

What the Interviewer Expects
  • State the correct formula or theorem with clear definitions
  • Apply the concept to the given scenario step by step
  • Interpret the result in plain language
  • Identify assumptions and when they might be violated
Key Topics to Cover
Probability distributions
Causal inference basics
Bayesian vs frequentist inference
Regression analysis
Hypothesis testing (H0, H1, p-values)
How to Approach This
  1. Define your hypotheses (H0 and H1) clearly before performing any test.
  2. Calculate required sample size BEFORE running an experiment, using power analysis.
  3. Remember the Central Limit Theorem: sample means become approximately normal with large n.
  4. Watch for Simpson's paradox. Always segment data by key dimensions.
  5. Distinguish between statistical significance and practical significance.
Possible Follow-up Questions
  • What assumptions does this test make, and how would you validate them?
  • What if the sample size is very small?
  • How would you handle multiple comparisons?
  • How would you design a follow-up experiment based on these results?
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Sample Answer
Setting Up the Problem

Start by formalizing the problem: 1. **Define the hypotheses**: H0 (null hypothesis) and H1 (alternative). Be precise about what you're testing. 2. ...

Solution Approach

**Compute the test statistic**: Apply the appropriate formula using the sample data. **Find the p-value**: The probability of observing a result this...


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