Design Feed Generation Infrastructure for real-time analytics

Last updated: April 23, 2026

Quick Overview

Design a distributed feed generation system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

PlanetScale
System Design
Software Engineer
PlanetScale
April 23, 2026
Software Engineer
System Design Round
System Design
Easy

150

13

3,991 solved


Design a distributed feed generation system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

This is a common system design question asked during System Design Round at PlanetScale. The interviewer expects you to demonstrate your ability to design large-scale distributed systems, make well-reasoned trade-offs, and communicate your thought process clearly. PlanetScale values engineers who can think about scalability from day one.

What the Interviewer Expects
  • Clearly define functional and non-functional requirements
  • Propose a reasonable high-level architecture with core components
  • Choose appropriate data storage solutions with basic justification
  • Discuss basic scaling strategies (horizontal scaling, caching)
  • Identify potential bottlenecks and suggest simple solutions
Key Topics to Cover
Monitoring, logging, and alerting
Database selection and data modeling
Security and authentication
Requirements gathering and capacity estimation
Consistency models and replication
How to Approach This
  1. Start by clarifying functional and non-functional requirements with the interviewer.
  2. Estimate the scale: QPS, storage, bandwidth. This drives your design decisions.
  3. Draw a high-level architecture first, then deep dive into 1-2 critical components.
  4. Discuss trade-offs explicitly (e.g., consistency vs availability, SQL vs NoSQL).
  5. Address failure scenarios, monitoring, and how the system handles 10x traffic spikes.
Possible Follow-up Questions
  • How do you ensure data consistency across multiple services?
  • What happens if one of your database nodes goes down?
  • How would you optimize costs as the system scales?
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Sample Answer
Requirements Clarification

Before diving into the architecture, clarify the scope with the interviewer. For Feed Generation Infrastructure for real-time analytics, key functiona...

Capacity Estimation

Estimate the scale to drive design decisions. Assume 100M DAU with an average of 10 actions per user per day = 1B requests/day ~ 12K QPS average, ~36K...


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