Design metrics for AI-powered search
Last updated: September 4, 2025
Quick Overview
What metrics would you use to measure the success of onboarding flow? How would you set up tracking?
Morgan Stanley
September 4, 20254
5
3,913 solved
What metrics would you use to measure the success of onboarding flow? How would you set up tracking?
Product questions at Morgan Stanley test your ability to think like a product leader. This Onsite question evaluates how you balance user needs, business goals, and technical constraints when making product decisions.
What the Interviewer Expects
- Apply a structured framework for product thinking (user, problem, solution, metrics)
- Segment users and identify differentiated needs
- Prioritize features using a clear framework (RICE, ICE, impact vs effort)
- Define comprehensive success metrics across the user funnel
- Consider competitive dynamics and market positioning
Key Topics to Cover
How to Approach This
- Start with the user. Who are they, what problem do they have, and what is their current workaround?
- Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
- Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
- Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
- How would you validate this idea before committing engineering resources?
- How would you handle pushback from engineering on feasibility?
- What would you do if usage data contradicts user feedback?
- How would you decide to kill this feature if it's not working?
Sharpen Your Skills on Codemia
Practice similar problems with our interactive workspace, get AI feedback, and track your progress.
Browse Product QuestionsSample Answer
Problem Framing
The specific problem we are addressing is the onboarding flow for the AI-powered search feature at Morgan Stanley. The goal is to effectively guide users—primarily financial advisors and institutional...
User & Market Context
Our primary users are financial advisors and institutional investors who require quick access to relevant financial data and insights. For them, effective onboarding is crucial as they often operate u...
Submit Your Answer
