Design metrics for dark mode
Last updated: January 2, 2026
Quick Overview
What metrics would you use to measure the success of onboarding flow? How would you set up tracking?
Expedia
January 2, 202622
14
2,894 solved
What metrics would you use to measure the success of onboarding flow? How would you set up tracking?
Expedia asks this during the Phone Screen to assess your product sense and structured thinking. They want to see how you define the problem, identify the target user, prioritize features, and measure success.
What the Interviewer Expects
- Apply a structured framework for product thinking (user, problem, solution, metrics)
- Segment users and identify differentiated needs
- Prioritize features using a clear framework (RICE, ICE, impact vs effort)
- Define comprehensive success metrics across the user funnel
- Consider competitive dynamics and market positioning
Key Topics to Cover
How to Approach This
- Start with the user. Who are they, what problem do they have, and what is their current workaround?
- Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
- Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
- Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
- How would you decide to kill this feature if it's not working?
- How would you sequence the rollout across different user segments?
- What competitive response would you expect and how would you prepare?
Sharpen Your Skills on Codemia
Practice similar problems with our interactive workspace, get AI feedback, and track your progress.
Browse Product QuestionsSample Answer
Problem Framing
To scope the problem of measuring the success of the onboarding flow for dark mode on Expedia, we need to focus on how this feature impacts user engagement and satisfaction. Specifically, the problem ...
User & Market Context
The primary users for this feature are tech-savvy travelers aged 18-35 who prefer a visually appealing and customizable experience when using travel apps. This demographic values aesthetics and usabil...
Submit Your Answer
