Design metrics for offline mode
Last updated: February 21, 2026
Quick Overview
What metrics would you use to measure the success of push notifications? How would you set up tracking?
Expedia
February 21, 202670
5
2,350 solved
What metrics would you use to measure the success of push notifications? How would you set up tracking?
This product question from Expedia's Take-home Project goes beyond feature brainstorming. The interviewer expects a framework-driven approach that considers market dynamics, user segmentation, and data-informed decision making.
What the Interviewer Expects
- Apply a structured framework for product thinking (user, problem, solution, metrics)
- Segment users and identify differentiated needs
- Prioritize features using a clear framework (RICE, ICE, impact vs effort)
- Define comprehensive success metrics across the user funnel
- Consider competitive dynamics and market positioning
Key Topics to Cover
How to Approach This
- Start with the user. Who are they, what problem do they have, and what is their current workaround?
- Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
- Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
- Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
- How would you validate this idea before committing engineering resources?
- How would you handle pushback from engineering on feasibility?
- How would you sequence the rollout across different user segments?
- What would you do if usage data contradicts user feedback?
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Browse Product QuestionsSample Answer
Problem Framing
To effectively design metrics for offline mode push notifications at Expedia, we need to first define the core problem: How can we enhance user engagement and satisfaction during offline periods, part...
User & Market Context
The primary users for Expedia's offline mode push notifications are frequent travelers who rely on the app for real-time information about bookings, travel updates, and personalized recommendations. T...
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