Design metrics for social features
Last updated: October 24, 2025
Quick Overview
What metrics would you use to measure the success of onboarding flow? How would you set up tracking?
JPMorgan
October 24, 20251
6
2,570 solved
What metrics would you use to measure the success of onboarding flow? How would you set up tracking?
JPMorgan asks this during the Phone Screen to assess your product sense and structured thinking. They want to see how you define the problem, identify the target user, prioritize features, and measure success.
What the Interviewer Expects
- Identify the target user and their core problem
- Propose reasonable solutions with basic prioritization
- Define 2-3 key success metrics
- Consider basic trade-offs and risks
Key Topics to Cover
How to Approach This
- Start with the user. Who are they, what problem do they have, and what is their current workaround?
- Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
- Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
- Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
- What competitive response would you expect and how would you prepare?
- How would you sequence the rollout across different user segments?
- How would you decide to kill this feature if it's not working?
- What would you do if usage data contradicts user feedback?
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Browse Product QuestionsSample Answer
Problem Framing
The specific product problem at hand is to design metrics for measuring the success of the onboarding flow for social features within JPMorgan's banking app. This involves scoping the problem to under...
User & Market Context
The primary users for this onboarding flow are tech-savvy millennials and Gen Z customers who prefer digital banking solutions. They value community engagement and social connectivity, especially in f...
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