Design metrics for social features
Last updated: February 28, 2026
Quick Overview
What metrics would you use to measure the success of push notifications? How would you set up tracking?
Mastercard
February 28, 20269
5
3,411 solved
What metrics would you use to measure the success of push notifications? How would you set up tracking?
Mastercard asks this during the Phone Screen to assess your product sense and structured thinking. They want to see how you define the problem, identify the target user, prioritize features, and measure success.
What the Interviewer Expects
- Identify the target user and their core problem
- Propose reasonable solutions with basic prioritization
- Define 2-3 key success metrics
- Consider basic trade-offs and risks
Key Topics to Cover
How to Approach This
- Start with the user. Who are they, what problem do they have, and what is their current workaround?
- Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
- Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
- Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
- How would you validate this idea before committing engineering resources?
- How would you sequence the rollout across different user segments?
- What would you do if usage data contradicts user feedback?
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Browse Product QuestionsSample Answer
Problem Framing
To effectively measure the success of push notifications at Mastercard, we need to scope the problem around how these notifications enhance user engagement and drive transaction behavior among cardhol...
User & Market Context
The primary users of Mastercard's push notifications are cardholders who are tech-savvy and expect personalized, timely information regarding their transactions, offers, and account security. Understa...
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