Design metrics for social features
Last updated: August 10, 2025
Quick Overview
What metrics would you use to measure the success of push notifications? How would you set up tracking?
Square/Block
August 10, 20255
4
1,807 solved
What metrics would you use to measure the success of push notifications? How would you set up tracking?
Product questions at Square/Block test your ability to think like a product leader. This Technical Screen question evaluates how you balance user needs, business goals, and technical constraints when making product decisions.
What the Interviewer Expects
- Demonstrate strategic product thinking beyond feature-level decisions
- Analyze second-order effects and long-term ecosystem impact
- Balance multiple stakeholder needs with clear trade-off rationale
- Design experiments to validate key assumptions before building
- Consider platform effects, network effects, and marketplace dynamics
- Propose a phased rollout strategy with go/no-go criteria
Key Topics to Cover
How to Approach This
- Start with the user. Who are they, what problem do they have, and what is their current workaround?
- Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
- Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
- Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
- What competitive response would you expect and how would you prepare?
- How would you sequence the rollout across different user segments?
- How would you decide to kill this feature if it's not working?
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Browse Product QuestionsSample Answer
Problem Framing
To design effective metrics for measuring the success of push notifications at Square/Block, we need to scope the problem around user engagement and retention. Push notifications should not only drive...
User & Market Context
Our primary users are small to medium-sized business owners who utilize Square for payments, inventory management, and customer engagement. They value timely and relevant communication that can help t...
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