Design metrics for social features
Last updated: November 6, 2025
Quick Overview
What metrics would you use to measure the success of onboarding flow? How would you set up tracking?
Uber
November 6, 202512
4
3,236 solved
What metrics would you use to measure the success of onboarding flow? How would you set up tracking?
Uber asks this during the Take-home Project to assess your product sense and structured thinking. They want to see how you define the problem, identify the target user, prioritize features, and measure success.
What the Interviewer Expects
- Apply a structured framework for product thinking (user, problem, solution, metrics)
- Segment users and identify differentiated needs
- Prioritize features using a clear framework (RICE, ICE, impact vs effort)
- Define comprehensive success metrics across the user funnel
- Consider competitive dynamics and market positioning
Key Topics to Cover
How to Approach This
- Start with the user. Who are they, what problem do they have, and what is their current workaround?
- Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
- Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
- Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
- What competitive response would you expect and how would you prepare?
- What would you do if usage data contradicts user feedback?
- How would you sequence the rollout across different user segments?
- How would you handle pushback from engineering on feasibility?
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Browse Product QuestionsSample Answer
Problem Framing
The specific problem we need to address is the effectiveness of Uber's onboarding flow for new users engaging with social features, such as sharing rides or inviting friends. The goal is to ensure tha...
User & Market Context
The primary users for this onboarding flow are new Uber riders aged 18-34 who are tech-savvy and value social interactions in their transportation choices. Understanding that this demographic is likel...
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