Design metrics for social features
Last updated: July 12, 2025
Quick Overview
What metrics would you use to measure the success of a social feed? How would you set up tracking?
Doordash
July 12, 2025133
5
997 solved
What metrics would you use to measure the success of a social feed? How would you set up tracking?
Doordash asks this during the Take-home Project to assess your product sense and structured thinking. They want to see how you define the problem, identify the target user, prioritize features, and measure success.
What the Interviewer Expects
- Apply a structured framework for product thinking (user, problem, solution, metrics)
- Segment users and identify differentiated needs
- Prioritize features using a clear framework (RICE, ICE, impact vs effort)
- Define comprehensive success metrics across the user funnel
- Consider competitive dynamics and market positioning
Key Topics to Cover
How to Approach This
- Start with the user. Who are they, what problem do they have, and what is their current workaround?
- Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
- Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
- Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
- How would you decide to kill this feature if it's not working?
- How would you handle pushback from engineering on feasibility?
- How would you validate this idea before committing engineering resources?
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Browse Product QuestionsSample Answer
Problem Framing
To design metrics for a social feed within DoorDash, we first need to clarify what we aim to achieve with the social features. The core problem is to enhance user engagement and community building amo...
User & Market Context
The primary users for the social feed are DoorDash customers, specifically targeting younger demographics (ages 18-35) who are more likely to engage with social features on digital platforms. These us...
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