Design metrics for social features

Last updated: April 2, 2026

Quick Overview

What metrics would you use to measure the success of push notifications? How would you set up tracking?

Atlassian
Product / Decision Making
Product Manager
Atlassian
April 2, 2026
Product Manager
Technical Screen
Product / Decision Making
Hard

9

12

3,297 solved


What metrics would you use to measure the success of push notifications? How would you set up tracking?

This product question from Atlassian's Technical Screen goes beyond feature brainstorming. The interviewer expects a framework-driven approach that considers market dynamics, user segmentation, and data-informed decision making.

What the Interviewer Expects
  • Demonstrate strategic product thinking beyond feature-level decisions
  • Analyze second-order effects and long-term ecosystem impact
  • Balance multiple stakeholder needs with clear trade-off rationale
  • Design experiments to validate key assumptions before building
  • Consider platform effects, network effects, and marketplace dynamics
  • Propose a phased rollout strategy with go/no-go criteria
Key Topics to Cover
Prioritization frameworks (RICE, ICE)
Growth loops and retention
Competitive analysis
Data-informed decision making
How to Approach This
  1. Start with the user. Who are they, what problem do they have, and what is their current workaround?
  2. Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
  3. Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
  4. Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
  • What would you do if usage data contradicts user feedback?
  • How would you validate this idea before committing engineering resources?
  • How would you handle pushback from engineering on feasibility?
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Sample Answer
Problem Framing

To effectively measure the success of push notifications at Atlassian, we need to define the specific objectives of these notifications. Are we aiming to enhance user engagement, drive feature adoptio...

User & Market Context

Atlassian's users primarily include teams and organizations using products like Jira, Confluence, and Trello for project management and collaboration. For these users, timely and relevant push notific...


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