Design metrics for social features
Last updated: July 28, 2025
Quick Overview
What metrics would you use to measure the success of onboarding flow? How would you set up tracking?
Airbnb
July 28, 2025572
6
2,616 solved
What metrics would you use to measure the success of onboarding flow? How would you set up tracking?
Product questions at Airbnb test your ability to think like a product leader. This Onsite question evaluates how you balance user needs, business goals, and technical constraints when making product decisions.
What the Interviewer Expects
- Apply a structured framework for product thinking (user, problem, solution, metrics)
- Segment users and identify differentiated needs
- Prioritize features using a clear framework (RICE, ICE, impact vs effort)
- Define comprehensive success metrics across the user funnel
- Consider competitive dynamics and market positioning
Key Topics to Cover
How to Approach This
- Start with the user. Who are they, what problem do they have, and what is their current workaround?
- Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
- Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
- Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
- How would you validate this idea before committing engineering resources?
- How would you handle pushback from engineering on feasibility?
- What would you do if usage data contradicts user feedback?
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Browse Product QuestionsSample Answer
Problem Framing
The onboarding flow for Airbnb's social features is critical as it directly impacts user engagement and retention. The primary problem to address is how effectively new users understand and utilize th...
User & Market Context
The primary users of Airbnb's social features are travelers looking to share experiences and hosts wanting to connect with guests. These users value community interaction, personalized recommendations...
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