Design URL Shortening Infrastructure for microservices

Last updated: March 8, 2026

Quick Overview

Design a event-driven url shortening system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

Bloomberg
System Design
Product Manager
Bloomberg
March 8, 2026
Product Manager
System Design Round
System Design
Medium

9

4

4,377 solved


Design a event-driven url shortening system that handles millions of requests. Discuss trade-offs in consistency, availability, and performance.

This is a common system design question asked during System Design Round at Bloomberg. The interviewer expects you to demonstrate your ability to design large-scale distributed systems, make well-reasoned trade-offs, and communicate your thought process clearly. Bloomberg values engineers who can think about scalability from day one.

What the Interviewer Expects
  • Systematically gather requirements and estimate capacity (QPS, storage, bandwidth)
  • Design a scalable architecture with clear component responsibilities
  • Make well-reasoned database and caching decisions with trade-off analysis
  • Address consistency vs availability trade-offs specific to the use case
  • Discuss partitioning strategy, replication, and data modeling
  • Cover failure handling, monitoring, and alerting strategies
Key Topics to Cover
Caching strategies (local, distributed, CDN)
Monitoring, logging, and alerting
Consistency models and replication
Message queues and async processing
Database selection and data modeling
How to Approach This
  1. Start by clarifying functional and non-functional requirements with the interviewer.
  2. Estimate the scale: QPS, storage, bandwidth. This drives your design decisions.
  3. Draw a high-level architecture first, then deep dive into 1-2 critical components.
  4. Discuss trade-offs explicitly (e.g., consistency vs availability, SQL vs NoSQL).
  5. Address failure scenarios, monitoring, and how the system handles 10x traffic spikes.
Possible Follow-up Questions
  • How would you implement rate limiting to protect the system?
  • How would you optimize costs as the system scales?
  • How would you migrate from a monolithic to a microservices architecture?
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Sample Answer
Requirements

Functional Requirements

  1. URL Shortening: The system should accept a long URL and return a shortened version.
  2. Redirection: The shortened URL should redirect to the original URL when ac...
Capacity Estimation

To estimate capacity:

  1. Expected Traffic: Assume 10 million URL shortening requests per day, translating to approximately 115 requests per second (QPS).
  2. Data Storage: Each URL mapping migh...

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