Diagnose a drop in NPS

Last updated: December 11, 2025

Quick Overview

The engagement dropped by 15% this week. Walk through your investigation process.

Reddit
Product / Decision Making
Product Manager
Reddit
December 11, 2025
Product Manager
Onsite
Product / Decision Making
Easy

10

6

3,998 solved


The engagement dropped by 15% this week. Walk through your investigation process.

Reddit asks this during the Onsite to assess your product sense and structured thinking. They want to see how you define the problem, identify the target user, prioritize features, and measure success.

What the Interviewer Expects
  • Identify the target user and their core problem
  • Propose reasonable solutions with basic prioritization
  • Define 2-3 key success metrics
  • Consider basic trade-offs and risks
Key Topics to Cover
Go-to-market strategy
Success metrics and KPIs
User segmentation and personas
User research and problem identification
Growth loops and retention
How to Approach This
  1. Start with the user. Who are they, what problem do they have, and what is their current workaround?
  2. Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
  3. Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
  4. Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
  • What competitive response would you expect and how would you prepare?
  • How would you sequence the rollout across different user segments?
  • How would you validate this idea before committing engineering resources?
  • How would you handle pushback from engineering on feasibility?
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Sample Answer
Problem Framing

The drop in Net Promoter Score (NPS) by 15% signifies a significant decline in user satisfaction and engagement on Reddit. To investigate this issue, we need to scope it by identifying the specific co...

User & Market Context

Our primary users are engaged Redditors who contribute to discussions, create content, and consume various subreddits. Engagement is crucial as it influences community health and platform growth. Key ...


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