Diagnose a drop in retention
Last updated: September 27, 2025
Quick Overview
The engagement dropped by 15% this week. Walk through your investigation process.
Goldman Sachs
September 27, 202510
6
2,363 solved
The engagement dropped by 15% this week. Walk through your investigation process.
Product questions at Goldman Sachs test your ability to think like a product leader. This Take-home Project question evaluates how you balance user needs, business goals, and technical constraints when making product decisions.
What the Interviewer Expects
- Apply a structured framework for product thinking (user, problem, solution, metrics)
- Segment users and identify differentiated needs
- Prioritize features using a clear framework (RICE, ICE, impact vs effort)
- Define comprehensive success metrics across the user funnel
- Consider competitive dynamics and market positioning
Key Topics to Cover
How to Approach This
- Start with the user. Who are they, what problem do they have, and what is their current workaround?
- Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
- Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
- Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
- How would you validate this idea before committing engineering resources?
- How would you handle pushback from engineering on feasibility?
- What would you do if usage data contradicts user feedback?
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Problem Framing
To diagnose the 15% drop in user retention this week at Goldman Sachs, we need to first scope the problem effectively. The investigation should focus on identifying the specific user segments that exp...
User & Market Context
Our primary users are retail investors and institutional clients who rely on our platform for financial trading and investment management. For this segment, key factors include ease of use, access to ...
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