Diagnose a drop in retention

Last updated: August 28, 2025

Quick Overview

The engagement dropped by 15% this week. Walk through your investigation process.

Supabase
Product / Decision Making
Product Manager
Supabase
August 28, 2025
Product Manager
Technical Screen
Product / Decision Making
Medium

425

5

4,251 solved


The engagement dropped by 15% this week. Walk through your investigation process.

This product question from Supabase's Technical Screen goes beyond feature brainstorming. The interviewer expects a framework-driven approach that considers market dynamics, user segmentation, and data-informed decision making.

What the Interviewer Expects
  • Apply a structured framework for product thinking (user, problem, solution, metrics)
  • Segment users and identify differentiated needs
  • Prioritize features using a clear framework (RICE, ICE, impact vs effort)
  • Define comprehensive success metrics across the user funnel
  • Consider competitive dynamics and market positioning
Key Topics to Cover
User segmentation and personas
Success metrics and KPIs
Go-to-market strategy
Growth loops and retention
User research and problem identification
Data-informed decision making
How to Approach This
  1. Start with the user. Who are they, what problem do they have, and what is their current workaround?
  2. Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
  3. Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
  4. Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
  • How would you sequence the rollout across different user segments?
  • How would you handle pushback from engineering on feasibility?
  • What competitive response would you expect and how would you prepare?
  • How would you decide to kill this feature if it's not working?
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