Diagnose a drop in revenue
Last updated: February 3, 2026
Quick Overview
The engagement dropped by 15% this week. Walk through your investigation process.
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4,915 solved
The engagement dropped by 15% this week. Walk through your investigation process.
Reddit asks this during the Take-home Project to assess your product sense and structured thinking. They want to see how you define the problem, identify the target user, prioritize features, and measure success.
What the Interviewer Expects
- Apply a structured framework for product thinking (user, problem, solution, metrics)
- Segment users and identify differentiated needs
- Prioritize features using a clear framework (RICE, ICE, impact vs effort)
- Define comprehensive success metrics across the user funnel
- Consider competitive dynamics and market positioning
Key Topics to Cover
How to Approach This
- Start with the user. Who are they, what problem do they have, and what is their current workaround?
- Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
- Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
- Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
- How would you sequence the rollout across different user segments?
- How would you handle pushback from engineering on feasibility?
- How would you validate this idea before committing engineering resources?
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Browse Product QuestionsSample Answer
Problem Framing
The immediate problem is a 15% drop in engagement on Reddit, which is directly impacting revenue, likely through reduced advertising impressions and user interactions. To scope this problem, I wou...
User & Market Context
Reddit’s primary users are individuals seeking community engagement and content creators who rely on user interaction for visibility. Additionally, advertisers target niche audiences through s...
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