Diagnose a drop in revenue
Last updated: December 26, 2025
Quick Overview
The engagement dropped by 15% this week. Walk through your investigation process.
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The engagement dropped by 15% this week. Walk through your investigation process.
Google asks this during the Onsite to assess your product sense and structured thinking. They want to see how you define the problem, identify the target user, prioritize features, and measure success.
What the Interviewer Expects
- Apply a structured framework for product thinking (user, problem, solution, metrics)
- Segment users and identify differentiated needs
- Prioritize features using a clear framework (RICE, ICE, impact vs effort)
- Define comprehensive success metrics across the user funnel
- Consider competitive dynamics and market positioning
Key Topics to Cover
How to Approach This
- Start with the user. Who are they, what problem do they have, and what is their current workaround?
- Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
- Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
- Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
- How would you handle pushback from engineering on feasibility?
- How would you sequence the rollout across different user segments?
- How would you decide to kill this feature if it's not working?
- How would you validate this idea before committing engineering resources?
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Browse Product QuestionsSample Answer
Problem Framing
To diagnose the 15% drop in engagement and its impact on revenue, we need to focus on identifying the root causes of this decline. I would segment this problem into three key areas: user behavior chan...
User & Market Context
Our primary users are individuals using Google's suite of products, particularly Google Search and YouTube. They seek fast, relevant information and entertainment.
Key User Segments:
- **Freque...
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