Improve Instagram Reels for creators
Last updated: January 25, 2026
Quick Overview
How would you improve Instagram Reels for enterprise? Walk through your product thinking process.
Splunk
January 25, 202631
5
2,284 solved
How would you improve Instagram Reels for enterprise? Walk through your product thinking process.
Splunk asks this during the Take-home Project to assess your product sense and structured thinking. They want to see how you define the problem, identify the target user, prioritize features, and measure success.
What the Interviewer Expects
- Apply a structured framework for product thinking (user, problem, solution, metrics)
- Segment users and identify differentiated needs
- Prioritize features using a clear framework (RICE, ICE, impact vs effort)
- Define comprehensive success metrics across the user funnel
- Consider competitive dynamics and market positioning
Key Topics to Cover
How to Approach This
- Start with the user. Who are they, what problem do they have, and what is their current workaround?
- Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
- Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
- Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
- How would you sequence the rollout across different user segments?
- What would you do if usage data contradicts user feedback?
- What competitive response would you expect and how would you prepare?
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Browse Product QuestionsSample Answer
Problem Framing
To improve Instagram Reels for enterprise users, we need to define the specific pain points that businesses face when using Reels as a marketing tool. Enterprises often struggle with content creation,...
User & Market Context
The primary users for this enhanced Reels product will be marketing professionals and content creators within enterprises, specifically those in industries like retail, technology, and entertainment. ...
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