Improve Instagram Reels for creators
Last updated: May 25, 2026
Quick Overview
How would you improve Instagram Reels for enterprise? Walk through your product thinking process.
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How would you improve Instagram Reels for enterprise? Walk through your product thinking process.
Google asks this during the Onsite to assess your product sense and structured thinking. They want to see how you define the problem, identify the target user, prioritize features, and measure success.
What the Interviewer Expects
- Identify the target user and their core problem
- Propose reasonable solutions with basic prioritization
- Define 2-3 key success metrics
- Consider basic trade-offs and risks
Key Topics to Cover
How to Approach This
- Start with the user. Who are they, what problem do they have, and what is their current workaround?
- Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
- Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
- Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
- What competitive response would you expect and how would you prepare?
- How would you handle pushback from engineering on feasibility?
- How would you decide to kill this feature if it's not working?
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Browse Product QuestionsSample Answer
Problem Framing
To improve Instagram Reels for enterprise users, the first step is to define what 'enterprise' means in this context. We should focus on medium to large businesses that rely on social media for market...
User & Market Context
The primary users for this feature are marketing teams and content creators within enterprises, particularly those in industries like retail, entertainment, and technology. What matters most to them i...
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