Improve Notion for creators

Last updated: May 25, 2026

Quick Overview

How would you improve Notion for enterprise? Walk through your product thinking process.

Coinbase
Product / Decision Making
Product Manager
Coinbase
May 25, 2026
Product Manager
Take-home Project
Product / Decision Making
Hard

196

5

2,937 solved


How would you improve Notion for enterprise? Walk through your product thinking process.

This product question from Coinbase's Take-home Project goes beyond feature brainstorming. The interviewer expects a framework-driven approach that considers market dynamics, user segmentation, and data-informed decision making.

What the Interviewer Expects
  • Demonstrate strategic product thinking beyond feature-level decisions
  • Analyze second-order effects and long-term ecosystem impact
  • Balance multiple stakeholder needs with clear trade-off rationale
  • Design experiments to validate key assumptions before building
  • Consider platform effects, network effects, and marketplace dynamics
  • Propose a phased rollout strategy with go/no-go criteria
Key Topics to Cover
User research and problem identification
Success metrics and KPIs
Growth loops and retention
Go-to-market strategy
How to Approach This
  1. Start with the user. Who are they, what problem do they have, and what is their current workaround?
  2. Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
  3. Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
  4. Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
  • How would you decide to kill this feature if it's not working?
  • How would you sequence the rollout across different user segments?
  • What competitive response would you expect and how would you prepare?
  • How would you handle pushback from engineering on feasibility?
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Sample Answer
Problem Framing

To improve Notion for enterprise, we first need to define the specific pain points that enterprise users face when using Notion. The primary problem areas are collaboration efficiency, data security, ...

User & Market Context

Our target users are enterprise teams, including project managers, product teams, and human resources within large organizations. These users prioritize seamless collaboration, high-level security, an...


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