Improve Uber Eats for creators

Last updated: May 10, 2026

Quick Overview

How would you improve Uber Eats for power users? Walk through your product thinking process.

Goldman Sachs
Product / Decision Making
Data Scientist
Goldman Sachs
May 10, 2026
Data Scientist
Technical Screen
Product / Decision Making
Hard

147

3

1,550 solved


How would you improve Uber Eats for power users? Walk through your product thinking process.

Goldman Sachs asks this during the Technical Screen to assess your product sense and structured thinking. They want to see how you define the problem, identify the target user, prioritize features, and measure success.

What the Interviewer Expects
  • Demonstrate strategic product thinking beyond feature-level decisions
  • Analyze second-order effects and long-term ecosystem impact
  • Balance multiple stakeholder needs with clear trade-off rationale
  • Design experiments to validate key assumptions before building
  • Consider platform effects, network effects, and marketplace dynamics
  • Propose a phased rollout strategy with go/no-go criteria
Key Topics to Cover
Platform and network effects
Go-to-market strategy
Competitive analysis
Growth loops and retention
User segmentation and personas
Data-informed decision making
How to Approach This
  1. Start with the user. Who are they, what problem do they have, and what is their current workaround?
  2. Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
  3. Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
  4. Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
  • What competitive response would you expect and how would you prepare?
  • What would you do if usage data contradicts user feedback?
  • How would you handle pushback from engineering on feasibility?
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Sample Answer
Problem Framing

To improve Uber Eats for creators, we need to define who these power users are. They are typically restaurant owners, food influencers, and culinary creators who rely heavily on the platform for sales...

User & Market Context

Our primary users are local restaurant owners and food influencers who leverage Uber Eats to reach a broader audience. For these creators, key factors include ease of use, visibility on the platform, ...


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