Improve Uber Eats for new users

Last updated: April 9, 2026

Quick Overview

How would you improve Uber Eats for power users? Walk through your product thinking process.

Adobe
Product / Decision Making
Data Scientist
Adobe
April 9, 2026
Data Scientist
Phone Screen
Product / Decision Making
Easy

22

7

3,574 solved


How would you improve Uber Eats for power users? Walk through your product thinking process.

Product questions at Adobe test your ability to think like a product leader. This Phone Screen question evaluates how you balance user needs, business goals, and technical constraints when making product decisions.

What the Interviewer Expects
  • Identify the target user and their core problem
  • Propose reasonable solutions with basic prioritization
  • Define 2-3 key success metrics
  • Consider basic trade-offs and risks
Key Topics to Cover
Growth loops and retention
Prioritization frameworks (RICE, ICE)
Data-informed decision making
Platform and network effects
Success metrics and KPIs
User research and problem identification
How to Approach This
  1. Start with the user. Who are they, what problem do they have, and what is their current workaround?
  2. Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
  3. Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
  4. Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
  • How would you handle pushback from engineering on feasibility?
  • How would you validate this idea before committing engineering resources?
  • What competitive response would you expect and how would you prepare?
  • What would you do if usage data contradicts user feedback?
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Sample Answer
Problem Framing

To improve Uber Eats for new users, we need to understand their unique challenges compared to power users. New users often face barriers related to trust, usability, and understanding the service. The...

User & Market Context

Our primary users are new customers who have never ordered from Uber Eats before. They include diverse demographics, such as busy professionals, families, and college students. What matters for them i...


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