Interpret mixed results across segments from an experiment
Last updated: March 28, 2026
Quick Overview
An experiment shows conflicting results. What conclusions can you draw? What are the caveats?
Snapchat
March 28, 20260
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3,427 solved
An experiment shows conflicting results. What conclusions can you draw? What are the caveats?
Snapchat asks this during the Phone Screen to assess your experimentation skills. They want to see how you define success metrics, design controlled experiments, and interpret results with appropriate statistical rigor.
What the Interviewer Expects
- Design complex experimentation strategies for tricky scenarios
- Handle multi-armed bandits, switchback experiments, and quasi-experiments
- Address long-term effects vs short-term metrics
- Propose causal inference methods when randomization is not possible
- Build a measurement framework that connects metrics to business value
- Discuss organizational experimentation culture and maturity
Key Topics to Cover
How to Approach This
- Define success metrics carefully. A good metric is measurable, actionable, and aligned with business goals.
- Run experiments long enough to account for novelty effects and weekly seasonality.
- Use funnel analysis to identify where users drop off for maximum optimization impact.
- Segment results by key dimensions (platform, country, user cohort) to catch hidden patterns.
- Consider network effects and interference between treatment and control groups.
Possible Follow-up Questions
- How would you handle seasonality in your experiment?
- How would you handle an experiment where the control and treatment groups are different sizes?
- What if the experiment shows a positive short-term effect but you suspect a negative long-term impact?
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