Interpret no significant difference from an experiment

Last updated: January 31, 2026

Quick Overview

An experiment shows a 3% lift with p=0.08. What conclusions can you draw? What are the caveats?

Atlassian
Analytics & Experimentation
Product Manager
Atlassian
January 31, 2026
Product Manager
Technical Screen
Analytics & Experimentation
Medium

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An experiment shows a 3% lift with p=0.08. What conclusions can you draw? What are the caveats?

Atlassian asks this during the Technical Screen to assess your experimentation skills. They want to see how you define success metrics, design controlled experiments, and interpret results with appropriate statistical rigor.

What the Interviewer Expects
  • Design a rigorous experiment with proper randomization and sample size calculation
  • Define primary and guardrail metrics with clear rationale
  • Address novelty effects, network effects, and interference
  • Segment results appropriately and identify heterogeneous treatment effects
  • Propose follow-up analyses when results are ambiguous
Key Topics to Cover
Metric definition and success criteria
Long-term vs short-term metrics
Funnel analysis and cohort analysis
Sample size and power calculation
A/B testing methodology
How to Approach This
  1. Define success metrics carefully. A good metric is measurable, actionable, and aligned with business goals.
  2. Run experiments long enough to account for novelty effects and weekly seasonality.
  3. Use funnel analysis to identify where users drop off for maximum optimization impact.
  4. Segment results by key dimensions (platform, country, user cohort) to catch hidden patterns.
  5. Consider network effects and interference between treatment and control groups.
Possible Follow-up Questions
  • How would you handle an experiment where the control and treatment groups are different sizes?
  • What would you do if a stakeholder wants to end the experiment early because initial results look good?
  • What if you discover a bug in the logging during the experiment?
  • How would you handle seasonality in your experiment?
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