Interpret no significant difference from an experiment
Last updated: June 8, 2026
Quick Overview
An experiment shows a 3% lift with p=0.08. What conclusions can you draw? What are the caveats?
Twilio
June 8, 202625
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3,529 solved
An experiment shows a 3% lift with p=0.08. What conclusions can you draw? What are the caveats?
This analytics question from Twilio's Take-home Project tests your ability to think critically about data. The interviewer expects you to consider confounding variables, selection bias, and the difference between correlation and causation.
What the Interviewer Expects
- Define clear success metrics aligned with business goals
- Propose a basic experimental design with control and treatment groups
- Interpret results correctly and draw reasonable conclusions
- Identify obvious confounding variables
Key Topics to Cover
How to Approach This
- Define success metrics carefully. A good metric is measurable, actionable, and aligned with business goals.
- Run experiments long enough to account for novelty effects and weekly seasonality.
- Use funnel analysis to identify where users drop off for maximum optimization impact.
- Segment results by key dimensions (platform, country, user cohort) to catch hidden patterns.
- Consider network effects and interference between treatment and control groups.
Possible Follow-up Questions
- How would you handle an experiment where the control and treatment groups are different sizes?
- What would you do if a stakeholder wants to end the experiment early because initial results look good?
- How would you handle interference between treatment and control?
- What if you discover a bug in the logging during the experiment?
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Problem Setup
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Methodology
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