Should we build dark mode?
Last updated: July 13, 2025
Quick Overview
Your team is considering building a social feed. How would you evaluate this decision?
Grubhub
July 13, 202526
4
1,631 solved
Your team is considering building a social feed. How would you evaluate this decision?
Product questions at Grubhub test your ability to think like a product leader. This Onsite question evaluates how you balance user needs, business goals, and technical constraints when making product decisions.
What the Interviewer Expects
- Identify the target user and their core problem
- Propose reasonable solutions with basic prioritization
- Define 2-3 key success metrics
- Consider basic trade-offs and risks
Key Topics to Cover
How to Approach This
- Start with the user. Who are they, what problem do they have, and what is their current workaround?
- Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
- Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
- Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
- How would you decide to kill this feature if it's not working?
- How would you sequence the rollout across different user segments?
- What would you do if usage data contradicts user feedback?
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Browse Product QuestionsSample Answer
Problem Framing
To evaluate whether Grubhub should build a social feed, we need to first clarify what problems this feature aims to solve. The core problem revolves around enhancing user engagement and retention by f...
User & Market Context
The primary users of this feature are millennials and Gen Z consumers who are already familiar with social media and value sharing experiences online. They prioritize community engagement and are like...
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