Should we build dark mode?

Last updated: August 27, 2025

Quick Overview

Your team is considering building push notifications. How would you evaluate this decision?

Goldman Sachs
Product / Decision Making
Product Manager
Goldman Sachs
August 27, 2025
Product Manager
Phone Screen
Product / Decision Making
Easy

3

8

1,497 solved


Your team is considering building push notifications. How would you evaluate this decision?

Product questions at Goldman Sachs test your ability to think like a product leader. This Phone Screen question evaluates how you balance user needs, business goals, and technical constraints when making product decisions.

What the Interviewer Expects
  • Identify the target user and their core problem
  • Propose reasonable solutions with basic prioritization
  • Define 2-3 key success metrics
  • Consider basic trade-offs and risks
Key Topics to Cover
Prioritization frameworks (RICE, ICE)
Success metrics and KPIs
Product strategy and vision
Platform and network effects
Growth loops and retention
How to Approach This
  1. Start with the user. Who are they, what problem do they have, and what is their current workaround?
  2. Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
  3. Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
  4. Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
  • How would you handle pushback from engineering on feasibility?
  • How would you sequence the rollout across different user segments?
  • What competitive response would you expect and how would you prepare?
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Sample Answer
Problem Framing

The core problem to evaluate is whether implementing dark mode will enhance user experience and engagement for Goldman Sachs' digital platforms, particularly in the context of investor and financial s...

User & Market Context

The primary users of Goldman Sachs' platforms include both institutional investors and retail clients. For these users, usability and accessibility are paramount, particularly during long hours of mar...


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