Should we build dark mode?

Last updated: August 16, 2025

Quick Overview

Your team is considering building push notifications. How would you evaluate this decision?

Oracle
Product / Decision Making
Product Manager
Oracle
August 16, 2025
Product Manager
Take-home Project
Product / Decision Making
Medium

96

5

670 solved


Your team is considering building push notifications. How would you evaluate this decision?

This product question from Oracle's Take-home Project goes beyond feature brainstorming. The interviewer expects a framework-driven approach that considers market dynamics, user segmentation, and data-informed decision making.

What the Interviewer Expects
  • Apply a structured framework for product thinking (user, problem, solution, metrics)
  • Segment users and identify differentiated needs
  • Prioritize features using a clear framework (RICE, ICE, impact vs effort)
  • Define comprehensive success metrics across the user funnel
  • Consider competitive dynamics and market positioning
Key Topics to Cover
Success metrics and KPIs
Growth loops and retention
User segmentation and personas
User research and problem identification
Competitive analysis
Product strategy and vision
How to Approach This
  1. Start with the user. Who are they, what problem do they have, and what is their current workaround?
  2. Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
  3. Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
  4. Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
  • How would you sequence the rollout across different user segments?
  • How would you validate this idea before committing engineering resources?
  • What would you do if usage data contradicts user feedback?
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