Should we build social features?
Last updated: October 12, 2025
Quick Overview
Your team is considering building a social feed. How would you evaluate this decision?
JPMorgan
October 12, 202542
6
4,047 solved
Your team is considering building a social feed. How would you evaluate this decision?
JPMorgan asks this during the Onsite to assess your product sense and structured thinking. They want to see how you define the problem, identify the target user, prioritize features, and measure success.
What the Interviewer Expects
- Identify the target user and their core problem
- Propose reasonable solutions with basic prioritization
- Define 2-3 key success metrics
- Consider basic trade-offs and risks
Key Topics to Cover
How to Approach This
- Start with the user. Who are they, what problem do they have, and what is their current workaround?
- Use a prioritization framework: impact vs effort, RICE scoring, or ICE scoring.
- Define success metrics using the AARRR framework: Acquisition, Activation, Retention, Revenue, Referral.
- Consider second-order effects. A feature might boost short-term engagement but hurt long-term retention.
Possible Follow-up Questions
- How would you sequence the rollout across different user segments?
- How would you validate this idea before committing engineering resources?
- What would you do if usage data contradicts user feedback?
- How would you decide to kill this feature if it's not working?
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Browse Product QuestionsSample Answer
Problem Framing
The primary question is whether building social features, specifically a social feed, will enhance the user experience and drive engagement for JPMorgan's financial services platform. To scope this pr...
User & Market Context
The primary users of JPMorgan's platform are retail banking customers, young professionals, and possibly small business owners. These users generally prioritize financial literacy, community engagemen...
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