Write a query to find churn rate from messages
Last updated: February 5, 2026
Quick Overview
Write a SQL query to calculate churn rate from the messages table, considering nulls and duplicates.
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Write a SQL query to calculate churn rate from the messages table, considering nulls and duplicates.
Google asks this during the Phone Screen because data engineering skills are critical for the role. You should be comfortable with complex joins, window functions, CTEs, and performance optimization.
What the Interviewer Expects
- Use advanced SQL features: window functions, CTEs, subqueries
- Write efficient queries that avoid common performance pitfalls
- Handle complex data transformations with multiple joins and aggregations
- Discuss indexing strategy and query optimization
- Address data quality issues: duplicates, missing values, outliers
Key Topics to Cover
How to Approach This
- Clarify the schema and expected output format before writing queries.
- Use CTEs (WITH clauses) to break complex queries into readable steps.
- Consider window functions (ROW_NUMBER, RANK, LAG, LEAD) for ranking and sequential analysis.
- Watch for NULLs, duplicates, and edge cases in JOINs and GROUP BY.
- For pandas, prefer vectorized operations over row-by-row iteration.
Possible Follow-up Questions
- Can you rewrite this without using subqueries?
- How would you handle slowly changing dimensions in this scenario?
- How would you optimize this query for a table with 100 million rows?
- How would you validate the correctness of your query results?
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