Write a query to find conversion rate from orders

Last updated: November 16, 2025

Quick Overview

Write a SQL query to calculate conversion rate from the orders table, considering nulls and duplicates.

Vercel
Data Manipulation (SQL/Python)
Data Scientist
Vercel
November 16, 2025
Data Scientist
Phone Screen
Data Manipulation (SQL/Python)
Medium

118

5

4,200 solved


Write a SQL query to calculate conversion rate from the orders table, considering nulls and duplicates.

Vercel asks this during the Phone Screen because data engineering skills are critical for the role. You should be comfortable with complex joins, window functions, CTEs, and performance optimization.

What the Interviewer Expects
  • Use advanced SQL features: window functions, CTEs, subqueries
  • Write efficient queries that avoid common performance pitfalls
  • Handle complex data transformations with multiple joins and aggregations
  • Discuss indexing strategy and query optimization
  • Address data quality issues: duplicates, missing values, outliers
Key Topics to Cover
Aggregate functions and GROUP BY
Date/time manipulation
Common Table Expressions (CTEs)
Window functions (ROW_NUMBER, RANK, LAG, LEAD)
Subqueries and correlated subqueries
How to Approach This
  1. Clarify the schema and expected output format before writing queries.
  2. Use CTEs (WITH clauses) to break complex queries into readable steps.
  3. Consider window functions (ROW_NUMBER, RANK, LAG, LEAD) for ranking and sequential analysis.
  4. Watch for NULLs, duplicates, and edge cases in JOINs and GROUP BY.
  5. For pandas, prefer vectorized operations over row-by-row iteration.
Possible Follow-up Questions
  • How would you optimize this query for a table with 100 million rows?
  • What would you do if this query needs to run every 5 minutes?
  • How would you handle slowly changing dimensions in this scenario?
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