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1 million users
500 max friends per user
10 active conversations a day per user
10 active messages per conversation per day
each day:
10 conversations * 1 million users / 2 = 50 million conversations
500 million messages
each message is ~100 bytes
50 gb of message storage every day
Defining the system data model early on will clarify how data will flow among different components of the system. Also you could draw an ER diagram using the diagramming tool to enhance your design...
You should identify enough components that are needed to solve the actual problem from end to end. Also remember to draw a block diagram using the diagramming tool to augment your design...
Explain how the request flows from end to end in your high level design. Also you could draw a sequence diagram using the diagramming tool to enhance your explanation...
Dig deeper into 2-3 components and explain in detail how they work. For example, how well does each component scale? Any relevant algorithm or data structure you like to use for a component? Also you could draw a diagram using the diagramming tool to enhance your design...
Explain any trade offs you have made and why you made certain tech choices...
Try to discuss as many failure scenarios/bottlenecks as possible.
What are some future improvements you would make? How would you mitigate the failure scenario(s) you described above?