Write a query to find churn rate from clicks
Last updated: May 21, 2026
Quick Overview
Write a SQL query to calculate churn rate from the clicks table, considering nulls and duplicates.
Visa
May 21, 20261
7
3,262 solved
Write a SQL query to calculate churn rate from the clicks table, considering nulls and duplicates.
This question from Visa's Take-home Project tests practical data skills. The interviewer wants to see clean, efficient queries that handle edge cases like NULLs, duplicates, and large datasets.
What the Interviewer Expects
- Use advanced SQL features: window functions, CTEs, subqueries
- Write efficient queries that avoid common performance pitfalls
- Handle complex data transformations with multiple joins and aggregations
- Discuss indexing strategy and query optimization
- Address data quality issues: duplicates, missing values, outliers
Key Topics to Cover
How to Approach This
- Clarify the schema and expected output format before writing queries.
- Use CTEs (WITH clauses) to break complex queries into readable steps.
- Consider window functions (ROW_NUMBER, RANK, LAG, LEAD) for ranking and sequential analysis.
- Watch for NULLs, duplicates, and edge cases in JOINs and GROUP BY.
- For pandas, prefer vectorized operations over row-by-row iteration.
Possible Follow-up Questions
- How would you handle slowly changing dimensions in this scenario?
- Can you rewrite this without using subqueries?
- How would you handle this if the data was spread across multiple databases?
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